Auszeichnung für MK
Auszeichnung für Anzeigenmotiv von MK für Stryker Osteosynthesis
Since the launch in 1988, the entire Gamma Nail System has shown great success in the treatment of trochanteric femur fractures.After reaching the millionth Gamma Nail implantation in 2006, this advertisement was originated by the Global Hip Fracture Marketing Team along with US Marketing colleagues to highlight this excellent and unique success. The US Marketing Team then placed this announcement in the professional magazine “Journal of Bone and Joint Surgery” on a regular Basis…
Following this, a JBJS readership survey highlighted that a significant amount of surgeons and clinical staff read this announcement and remembered seeing it, in comparison to other advertisements. Therefore, JBJS nominated it with an Award to be one of the most “read” advertisements in their journal …
This Award demonstrates that classical advertisements evoke brand consciousness, without excessive financial cost. We consider using advertisements as an effective sales promotion for the future.
We wish to thank all people involved to make this advertisement such a great success, especially Jeff Strumpf, Daphne Ceasar and the “MK-Marketing” agency.
Now, we are looking for the next million Gamma Nails...
Happy Selling! Your Global Hip Fracture Team Holger Müller-Daniels, Yuki Sugano, Karoline Poppe, Loic Aden, Erich Tschannen.